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Using Podcast is another means of getting your name and your intellectual property out into a broader audience. It also helps you drive more traffic to your blog.
In our world of using Social Media to cast a wider net, it becomes important to use every possible avenue that is available for you.
I found a video on how you can create a podcast.
This is taken from the iTunes site and should help you with the logistics:
This document covers the following topics:
Submission and Feedback Processes
Creating Your Feed and the Importance of Good Metadata
Understanding the iTunes Client and the iTunes Store
Testing Your Feed
Submitting Your Podcast to the iTunes Store
Submission Errors and Duplicate Feeds
The Submission Queue
Linking to Your Podcast
Adding Episodes
Troubleshooting Your Feed
Removing or Blocking Your Feed
Changing Your Feed URL
Being Featured on the iTunes Store Podcast Page
Tracking Usage
Automatic Unsubscribe
An Example Feed
iTunes RSS Tags
Defining Tags with the iTunes Podcasting Namespace
Text Encoding
Use and Display of Common Tags in Channel and Item Sections
Common Mistakes
Formatting Video for the iPod Touch, iPhone, iPad or Apple TV
Additional Resources
iTunes Categories for Podcasting
More information can be found in the following locations:
FAQ: For Podcast Makers
FAQ: For Podcast Fans
Producing Podcasts Discussion Forum
Submission and Feedback Processes
Podcasting on iTunes requires several steps:
Creating your first episode, which can be an audio recording, video, or even a text document. Supported file formats include .m4a, .mp3, .mov, .mp4, .m4v, .pdf and .epub.
Posting your episode file(s) on a server with a publicly accessible URL.
Creating an RSS feed (an XML file) that:
conforms to the RSS 2.0 specification
includes the recommended iTunes RSS tags,
contains pointers to your episode.
Posting the RSS file on a server.
Submit the URL for your RSS feed to iTunes.
The rest of this section covers the submission process. The remainder of this document focuses on technical aspects of preparing your RSS feed.
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Creating Your Feed and the Importance of Good Metadata.
There are a number of applications and online services that will assist you in the creation of your podcast’s XML feed; you can even create one by hand using nothing but a text editor. Refer to those services or other documentation for the details of creating a feed. However, here are a few tips:
Pay very close attention to the title, author, description, and keywords tags at the and level of your podcast feed, because these are the fields that iTunes indexes for search. This metadata, along with your podcast art, is your product packaging. It will affect whether your podcast shows up in relevant searches, and whether users who find your podcast are likely to click the Subscribe button.
Make your title specific. A podcast entitled “Our Community Bulletin” is too vague and will attract no subscribers, no matter how compelling the content.
Take advantage of the tag. The tag (or the tag if is not present) is your chance to tell potential subscribers all about your podcast. Describe your subject matter, media format, episode schedule, and other relevant info so that they know what they’ll be getting when they subscribe. In addition, make a list of the most relevant search terms that you want your podcast to match, then build them into your description. Note that iTunes removes podcasts that include lists of irrelevant words in the , , or tags.
Minimize keyword usage. Almost nothing belongs in the keywords tag that isn’t better handled in the title or tag. The best use for keywords is to include common misspellings of your name or title, to ensure your podcast is still searchable despite a misspelling. To prevent keyword abuse, iTunes indexes only the first 12 keywords found in this tag.
Be sure to include a valid . Podcasts that have a category can appear in more places in iTunes and are more likely to be found by users. Your category should be in English in your feed, but will be localized in iTunes Store.
Pick a reliable podcast host. Too many podcasters create a feed and then find that their ability to move or edit the feed later is limited by the podcast’s host. Make sure your podcast is hosted in a place where you are in control of the content.
Create a graphic for your podcast that is easy to recognize when scaled down to 50×50 pixels. Good art communicates the value of the podcast with a simple picture and a few words. Before you create your podcast art, go to the Podcast page in the iTunes Store, click on Top Podcasts, and note which art works best and why. We recommend a 600 x 600 pixel JPG for cover art. You can also use images at the episode level.