Cost Per Acquisition – CPA

Very few authors use Cost Per Acquisition services or even know they exist. They have been available for years through Internet Marketing firms for those who have products that appeal to the general masses through email marketing campaigns.

But CPA firms have opened up their services to individuals who have unique products especially if the price point is more advantageous.

The way it works is you develop a proven track record through Affiliate (other’s selling your products to their databases) and then you approach the CPA firms. They will send your product announcement out to their database, which is typically made up of millions of names.

Pay for Results

I first heard of Pay for Performance, CPA (Cost Per Acquisition) and other resources which offer a pay only for results system a little late in the game. I was at an event July 2009 when one of the speakers was talking about his results with CPA.

Then I found out how difficult it was to get the attention of the CPA firms. The work with the big guys, Fortune companies and those who have already proven their tract record and close ratios.