When I create a new program or speech I will record it on my computer using Vegas Movie Studio. It is an easy program to learn and allows you to add music intros and exit music. Listen to the tutorial for learning the details and you’ll see how easy it is to build your library of products.
The most popular products I sell are CD’s. People enjoy listening in their cars, they can transfer them to their iPods, iTouch, mp3 players or even on their computers. It is the easiest media to transform into what your clients are used to working with. The basic format is an mp3 file which can be converted easily.
I buy DVD cases rather than CD cases. Fry’s carries then for $1/each in packages of ten but on eBay I can purchase 100 for 26 cents each. I get both the single and double DVD cases so when I have a handout like a Word doc, Excel spreadsheet, .pdf, or worksheet that compliments the mp3 I can put them in the same case.
I also get the CD labels on eBay and prefer the Vita Glossy brand. The 200 label packages are $35 including shipping compared to the local office supply stores that sell 20 for $15. The glossy labels show colors more vividly and seem to be more durable.
I just purchased an Epson Workforce 11 x 17 printer for $170. It’s available at most office supply stores and the ink is now waterproof. This makes a huge difference.