4) Do you know how to compete with major publishers? If you’re self-publishing your book, or even trying to find a major NY publisher for your book, why would this matter? Because, as much as some folks like to say that NY publishers are doing it wrong, they are still the driving force behind the industry. Knowing when they typically release a majority of their titles and what their strengths and weaknesses are is important. Why? Because you need to understand what the competitive landscape looks like. It’s important to note, for example, that major publishers don’t generally publish to the niches. Why is that? Because they are focused (and must focus) on bigger areas: celebrity titles, trends, etc. Even the things (like the Snooki book) that might turn our stomachs. In an upcoming piece, I will spend some time discussing how NY Publishers work, as well as how you might compete with some of these giants.
5) What’s the “look” of your work? I’m speaking specifically about branding and book cover design. I would never trust my book cover to anyone less than a professional designer. Why? Because there are certain things you don’t want to leave to chance. This is another reason why you don’t want to get too close to your work. You might love a book cover that’s totally wrong for your book. Now, don’t misunderstand me. You should love your final cover, absolutely. But don’t love something that many professionals advise against. This could mean trouble. Further, you should do your research. Look at other covers; see what appeals to you and what does not. Make sure the cover is simple and powerful in design. If you have a brand aligned with your business, make sure there’s a synergy between them. Also, your cover shouldn’t be too complicated. If you have to explain the cover (or book title) you need to keep searching for a simpler message. Remember: you aren’t going to be able to be everywhere and speak to every consumer interested in your book about what the cover or title means. It should pique their interest without confusing them.
Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com