You’ll want to reach as many Internet media resources as possible. Creating a Podcasts where you have audio contact will make you more accessible to your fans. It puts your name, your book name and your concepts out on the Internet in more places. That is one of the many methods to gain you more exposure.
I was searching to see what new PR sites were out there for my book and found two or three of my podcasts that I did were showing up on six to ten separate websites. It offers some great exposure for you as an author.
Go back to the concept of the social media sites which are a wealth of information and have contacts that will help you create a never ending resource for interviews.
You’ll get great exposure and create new valuable connections. You want to ask authors from your genre if they would like to be interviewed. I’ve only been turned down once by a well known author.
I found if I ask two authors through Social Media or email requests from their websites, I will have one agree to be interviewed. I keep a list of the potential interviews in an Excel spreadsheet and the results of the responses so I can also go back to refer to them.