Authors

Push Letter

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I’m sure by now you have heard of a “Push Letter”, “Sales Page”, “Capture Page” or even a “Landing Page” and might have been curious as to what they are designed to do and what the differences are between the concepts. It would be very nice indeed if everyone would use the same terminology, but … Read more

Book Trailers

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The subject of book trailers comes up quite often, now that we have Flip Video cameras and other hand held devices which are in the iphone/pad family. It has become very easy for authors to create an interesting video to share with their audience. It provides the buzz for book reviewers and talk show hosts. … Read more