Your Blog is a place where you can keep your fans and followers updated on your progress, speaking dates and any news or media coverage.
There are several ways to set up your Blog. I gave in and got another blog at WordPress so I could use an RSS feeder which updates my blog constantly. That raises the level of visibility of the blog dramatically.
Blogger
Wordpress
Google Blog
I decided to have all three formats for blogs. What can it hurt, right? I write a three paragraph blog and switch up the paragrahs for each of the blogs. That way the search engines aren’t as likely to overlook the blog because it’s repetitive.
It takes about ten minutes to write a 250 word blog post. I am always looking at new topics I can write about. I get inspiration from speaking, talking with new contacts, posts from Facebook and content from other social media sites.
I try to keep the content relative to my blog. But a unique technique is to take a hot topic in the media and weave it into my blog post with a twist to feature my focus.
It might take a little thought, but once you’ve done it a couple of times, you’ll get the hang of it and you’ll be surprise by how easy it is and how it will help generate more traffic to your site.