International Rights

The Best Country for Each Book Celeste Fine, senior vice president and director of subsidiary rights at Folio, says: “Every time we sell a book in the U.S., we discuss the book’s potential in foreign markets. For instance, a business or science book has tremendous potential in Asia. Ten years ago, Japan was a major … Read more

Pay for Results

I first heard of Pay for Performance, CPA (Cost Per Acquisition) and other resources which offer a pay only for results system a little late in the game. I was at an event July 2009 when one of the speakers was talking about his results with CPA. Then I found out how difficult it was … Read more