Many of us forget this important note. I mean, let’s face it: Writing is a very personal experience. Whatever you’re writing about, whether it’s your life or how to lead a better life, it’s all personal. We love our work and we want others to love it, too. Remember your book is your resume and this book is inviting readers into your world. Likely you would never invite a reader to your home, but if you did I doubt that you’d invite them into a messy house, right? Then why launch a “messy” book? Get it edited, vet the content, and get a cover that speaks to the reader. If you can step away from your own book in an objective way, you’ll be head and shoulders ahead of most writers who stay too close and too tied to their work. Passion is great, except when it prevents you from making good decisions.
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Remember, it’s the long runway of promotion so there’s a lot to do before you can take off. Starting well before the book comes out will help you gain significant traction by the time the launch arrives. So, back to your perfect launch time. If you’re planning this far out, you should be able to align your book with a target date that supports the subject matter if appropriate. A mom-focused title on Mother’s Day, a relationship book on Valentine’s day, etc. Remember, it’s much easier to sell something to someone who is already interested in it. Selling a topic that aligns with a commemorative date, holiday, or anniversary will make your marketing road a bit easier.