Cost Per Acquisition – CPA
Very few authors use Cost Per Acquisition services or even know they exist. They have been available for years through Internet Marketing firms for those who have products that appeal to the general masses through email marketing campaigns.
But CPA firms have opened up their services to individuals who have unique products especially if the price point is more advantageous.
The way it works is you develop a proven track record through Affiliate (other’s selling your products to their databases) and then you approach the CPA firms. They will send your product announcement out to their database, which is typically made up of millions of names.