8) How will someone buy your book? You might say: Duh – in bookstores and on Amazon. Well, maybe and maybe not. As I mentioned in #4, bookstore shelf space is often occupied by books published through major houses, therefore getting space on these shelves can be difficult. Your local store or stores may stock you, but that’s never certain until the book comes out. I recommend that you offer your book on your website and if you aren’t interested in shipping and fulfillment then link to Amazon, Barnes & Noble, or whatever online e-tailer you feel most comfortable with.
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6) What other titles are competing with you? Knowing your competitive space is not only important, it’s mandatory. As I mentioned in #1, you want to identify your market and know that there’s an audience for your book. Once you do, however, you’ll want to get to know that market even better. You should read most (if not all) of the top books in your category (to the degree that time allows, of course). You should know the authors who write them and if possible, network with them via email, their blogs or (if you’re lucky) in person. Why is this crucial? Two reasons: The first is that you want to know what other titles are out there because your book needs to somehow align with the market. Also, what happens if you do research and find that there’s another book exactly like yours? Glad you found out now, aren’t you? Now you can change your book slightly to support a similar, but unique, message. Second, networking with other like-minded authors is always a win-win. It’s great if you can get to know them, share information, helpful tips, maybe even some upcoming networking events. Knowing your “neighbors” in publishing is never a wasted effort.