Tag Archive for Platform Speaking

Creating Speaking Platforms

Almost every author learns how to embrace speaking about their books. Whether doing book signings, speaking at libraries, service organizations or business organizations, it is one of the most tried and true methods of developing a following and selling more books.

What most authors do not do is to create their own platform: appear as the keynote and sole source of an event’s purpose. It is a lot of work to develop a following and an audience who will pay to come and hear a speaker, but when done well, authors will realize their books are only about 5 to 8% of their potential income and speaking related activities are around 70 to 80%.