It is so much easier to create new material than most people think. I have created a new CD at least once a year. I pay close attention to the conversations I hear when I’m speaking and trying to ask people what their main challenges are. That is the information I use to compile the data for the new CD programs.
I will do the research, mostly through Google, but after doing this for 20 years, I can create a program with very little research. I often listen to a teleseminar and think how little information is included and the host spends the majority of their time selling a program they have. It’s understandable to a point, but when you take the time out to listen to a program, there should be more than enough content.