Most authors think that having their books in a bookstore is a mandatory step of marketing their books. But let’s look at the idea closely. Your book is in a huge bookstore and a customer walks in. They don’t know who you are or what your book title is. So what would make them find and buy your book? You see, the idea of putting your books in bookstores are about the same as putting them in a library. A bookstore is not in the business of promoting your book, but instead, of selling as many of the most popular books they can do.