Tag Archive for Back of the Room Sales

Back of the Room Sales

For those speakers and authors who haven’t developed a product yet, the easiest way to start is to record every talk, every article you write and even interviews can be a product.
When it comes to gaining experience in selling back of the room products, belonging to organizations such as the National Speakers Association is seeing how others do it and what styles suit your personality the best. The education of being a member of these types of organizations is priceless.
A couple of my favorite speakers who is was able to pick up great tips areBrian Tracy and Harv Ecker.Brian has the best techniques of referring to his material. He’ll pick up his book, open it to a specific page and refer to a very important point. Then mention that if only that one detail was to be applied, imagine what impact that would have on their income. Harv is a master of delivering educational tidbits and then involving his audience in the next step: buy product or sign up for a program!