Most authors know the value of submitting articles to ezines (electronic magazines) and yet they are reluctant to do so on a regular basis. Typically, they will get started with great enthusiasm. Then after a short time, they will get distracted and forget the importance of having backlinks (the link from their blog/site on a highly ranked and highly visible ezine site) appear on a consistent basis.
It is one of the best methods to establish your expertise as a writer and become known in your industry. Imagine an ezine picking up your article and sending it out to 100,000 interested subscribers. That is priceless advertising for you and will generate more traffic than nearly anything else you will be able to do.