I first heard of Joint Ventures I thought how obvious it was people should join forces to do programs to help each gain visibility.
I was surprised actually, someone had made an issue of it, but pleased more people would realize the benefit of being able to increase their visibility by joining resources. Joint Ventures are the easiest and fastest way of being able to build your database and have more people discover your expertise.
I use Social Media to find potential Joint Ventures. I have found I have to assign a specific time, fourth week of the month, Thursdays and Fridays to generate the level of relationships which will create rewarding venues.
Facebook has been one of the best resources and SelfGrowth has been another. I enjoy meeting authors who have written within the same genre as I. It’s hard to believe but you can also use Amazon by searching your book and then seeing how it’s categorized. Then search other books in the same category and search the author’s names to find their websites.
I have been pleasantly surprised by the receptiveness of authors. The conversation is more of telling them I saw their website and book and wanted to talk about how they market their book, if they’ve done any interviews, what is working well and what they might need help with.
I always try to have something to offer them they need and then I suggest we schedule a time where I might interview them. It’s a great strategy.