Archive for Authors

Effective Methods of Social Media

I know it can be overwhelming at times. We have our business to run, our family to interact with and friends to connect with in reality and yet we know we need to virtually connect with as many people as we can around the world. In fact, without social media the way it is today, my business would be half of what it is.

Yet how can anyone keep up with Facebook, LinkedIn, Twitter, GooglePlus, Pinterest, Klout and the hundreds of other websites where we’re all told we “must” keep an active account? How much time should we spend on social media before it becomes a hindrance rather than a benefit? How often should we be actively posting, pinning, connecting and tweeting?

Why Virtual Assistants Are Important to Your Productivity

If you’re like most of us, you never have enough time to do all of the tasks that are required of an author and entrepreneur. My friend in San Diego says “Entrepreneurs are lucky, they only have to work half the time and it’s their choice which half of the day they work.”

I truly believe the advent of virtual assistants is one of the greatest resources created in the past ten years. We don’t have to do every task ourselves and in fact, if we can hire it out for under $200 an hour, we should not do the task. Especially when we take the time to do marketing, sales or relationship building tasks instead of doing the outsourced task.