Archive for Authors

Getting Effective Book Reviews

Every book sells better with good book reviews, but who do you know who will provide you a great review? Do you know anyone who has the clout to raise eyebrows and gain you the level of attention your book deserves?

When people are browsing Amazon, Barnes and Noble or other online bookstores, they pay attention to what others have said about a book. The choices they have to purchase a book are insurmountable to make a simple choice, so how will you compete with all of the other books available and stand out in the crowd?

Back of the Room Sales

For those speakers and authors who haven’t developed a product yet, the easiest way to start is to record every talk, every article you write and even interviews can be a product.
When it comes to gaining experience in selling back of the room products, belonging to organizations such as the National Speakers Association is seeing how others do it and what styles suit your personality the best. The education of being a member of these types of organizations is priceless.
A couple of my favorite speakers who is was able to pick up great tips areBrian Tracy and Harv Ecker.Brian has the best techniques of referring to his material. He’ll pick up his book, open it to a specific page and refer to a very important point. Then mention that if only that one detail was to be applied, imagine what impact that would have on their income. Harv is a master of delivering educational tidbits and then involving his audience in the next step: buy product or sign up for a program!